Today’s tip is all about Hi5 and Orkut: Both of these networks are contenders. Ranking in the top 10 of all social networking sites. That alone makes them worth joining from a business point of view.
Much like Friendster, Hi5 caters to a younger crowd with a very interactive environment. On Hi5 it’s your profile page that will put you ahead of the game. There you can add information, links, pictures and more. You can also take advantage of invitations, notifications, friend updates, and other methods that will help you market your business using viral techniques.
Orkut is Google’s attempt at social networking and is still in its infancy. There you create your profile, upload photos, create albums and add apps. You can also add scraps which are things like YouTube URLs, widgets and podcasts which are meant specifically for your friends.
One other nice feature that Orkut has is the “ask a friend” feature. This allows you to post a question and get responses from your friends. It works like a mini poll and is a great way to collect data and feedback.While neither of these social networks are as popular as Facebook, Twitter or MySpace they are well worth taking a look at for any
business.
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Friendster is pretty friendly toward marketers, especially within groups.If you want to market on Friendster, it’s a good idea to set up a group that you can use.
Groups basically work like Facebook fan pages, so use the same basic tactics you would use on Facebook. Set up a group around a specific topic, and hold contests to gain followers.Friendster has a higher percentage of younger members compared to Facebook, which has users from all age groups. If your target demographic is comprised primarily of people between 18-34, Friendster will work well for your business.
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Aug 10
27
Social Marketing Quick Tip – Part 10
LinkedIn is a business network that is meant primarily for business professionals as a place to connect with one another and market tier products and services in a (B2B) business to business environment.
It’s a great way to connect and network with business owners and people in a mutually beneficial way! You can add links to your websites, blogs and other social profiles. You can also set up groups that are similar to Facebook fan pages, and you can also have other recommend your services in exchange for you recommending theirs.
LinkedIn also has a lot of authority on Google and other popular search engines. If you currently have a LinkedIn profile, try doing a search for yourself on Google. There is a good bet that it will show up on the first page of results.
That is authority ranking and you don’t want to miss out on it!
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Aug 10
24
Social Marketing Quick Tip – Part 9
Bebo.com is the largest social network that specifically targets the UK and Ireland.
They have millions of users, but most of them are from the UK. If you have products or services that are specifically directed to residents of these areas, Bebo.com can be a great place for social marketing! Bebo users are relatively friendly for marketing. In face you can use Facebook marketing tactics on Bebo because they are very similar in
structure.
The best way to market on Bebo is to create a profile page for your business or product. Just like with Facebook and Twitter the most successful profile are the ones that actually offer something back to the community.For instance; freebies, contests, games and useful widgets will to win over more Beboer’s than a marketing message every time.
Remember, when it comes to social media marketing, no one wants to interact with an advertisement. They want to interact with you!
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Aug 10
21
Social Marketing Quick Tip – Part 8
Did you know that MySpace was the first really massive social network? It literally gained millions of users its first few months online.
Their format was simple, but effective, and their growth was an internet phenomenon.Unfortunately, their rules made it very difficult for marketers to use the site without getting banned. Even a hint of marketing could sometimes attract the ban hammer, so it became very tricky to use them for marketing purposes.
However you can still market on MySpace, but you have to be careful. One easy way to market to people on MySpace is to simply direct people to your blog whenever you make a blog post. This usually won’t get you banned, although it can if you are too obvious.Once you get people to your blog, you’re free to market to them however you choose.
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